Star Machine is an entertainment merchandising and brand marketing company that specializes in the youth market. The company was launched by Brothers Entertainment Merchandising based on the ever growing popularity of emerging entertainment brands on social networking destinations like MySpace. BEM saw that there was an opportunity to market and merchandise these Crunk, Pop and Electronica kids properties and give them some of the necessary resources to continue to grow. As a result Star Machine was born! The company already showcases the best of this NEW style of music with groups like: Blood On The Dance Floor, Dot Dot Curve and brokeNCYDE.