BEM is art centric and all about cool, hip, cutting edge products. We are a merch company that demands the artists involvement. We are not about publicizing ourselves or building a huge artist roster. It’s about building a great brand extension program for the artist and getting it out to their fans. It’s about great concert products and constant interaction with the fans. It’s about creative, meaningful active database mining and communication.
We base our business on building merchandising programs for clients that understand the value of getting the highest possible return on their sales. Brothers is also a step above the rest when it comes to service, quality, innovation and personal attention. We are all about the client and the building and expansion of their brand. We take pride in knowing that no matter what, the client comes first. Plus, because of our size we have the ability and available resources to make any of our properties our number one priority.
BEM also focuses on full integration of our merchandising, branding and marketing efforts and expertise into the properties other areas of business. We work best in environments that perpetuate team efforts from all areas of a properties business. In today’s economic climate the properties that welcome team efforts will flourish and the team members that put their ego’s aside make the best partners and team members.
BEM specializes in creating custom online stores tailored to each of our clients visions. All of the web stores we develop and fulfill are seamlessly linked to the artists website to give the impression to the fans that they have never left the artists fan site. There is not nor ever will be a BEM internet mall.
Brothers is prepared to dedicate 100% of our resources into creating the most innovative and top of the line merchandising program possible. We take pride in the fact that it’s all about the artwork and how it best represents our properties brand and message. Brothers will focus on areas of touring, ecommerce, retail, licensing, promotions, collectibles and licensing. Brothers will also offer expert services in branded entertainment marketing (sponsorships and promotional partnerships) and affinity marketing programs (VIP Fee based Fan Clubs) both on the tour and online level.
The product development process is a crucial part of the entertainment merchandising business. It’s success has a direct impact on both the economics and quality of each program. BEM has developed a proprietary program called Project path that makes this process seamless, inexpensive and efficient. It allows for multiple user interface and accountability. Project Path insures accuracy and precision when it comes to developing products for our clients.
Brothers handles all aspects of event merchandising for our clients once they embark on a tour. This includes the artwork development, photo acquisition, product development, product sourcing, purchasing, inventory control, shipping, tour road staff and all other aspects relative to managing the tour merchandise on a global basis.
Brothers works with our clients to build and fulfill state-of-the-art online ecommerce solutions. Brothers handles all areas of execution and maintenance including customer service, exclusive product development, packaging and fulfillment. All of our ecommerce programs are built to seamlessly migrate from our client’s existing website, offering everything there is regarding our clients merchandising and brand extension programs.
BEM has had significant success offering one of a kind exclusive’s online to our clients fans using aggressive online marketing and promotional ideas to help to cultivate and expand our client’s online database and community. BEM believes these databases are the lifeblood of lifestyle brands, now and in the future. Offering unfettered, direct one on one access to our clients fans in invaluable.
BEM develops exclusive online programs around every opportunity from Christmas and Valentines Day to winter, spring summer and back to school fall programs. It’s our experience that if marketed right theses programs can be hugely successful and continue to help sustain a strong presence for our clients brand, especially during any down time.
BEM handles all aspects of licensing for our clients from building integrated brand extension programs and strategies, integrating any existing licensing programs with other third party agents/representatives, searching out and negotiating potential deals, executing of the contracts and managing and handling product development and approvals.
BEM will also handle the marketing, promotion and sale of our clients products through wholesale channels. BEM also seeks out retail partners to work with our clients as well as integrating these programs with existing licensing program.